You've got mail!

You've got mail 💌 ⁠

Do you have a mailing list and send a newsletter?⁠

Now I'm not talking about the old fashioned idea of an internal company monthly round up, but more of a relaxed pop into the inbox for a catch up and remind your customers why you are awesome!

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A newsletter is a great way of engaging with clients and members and keeping your venue or club at the front of their mind - encouraging them to visit, recommend you to a friend or make that buying decision.⁠

5 Reasons why you need a Newsletter

• 1. Keeping in your clients thoughts

We are all busy people right? And your clients are just the same – they are not walking around thinking about you and your brand (sorry to burst the bubble!). However, when you send them a newsletter, you are pinging not only into their inbox, but also into their minds!

• 2. Building a relationship

People buy from people - understanding what matters to your customers and how you can not only relate, but also help, is more likely to result in sales. A newsletter is the perfect way for potential and present customers to find out just who you, your team and your business are, and build that connection to your brand.

• 3. Spread the word

You know yourself, if you like and trust a business, you are more likely to recommend to a friend, leave a review, follow on social and generally share positive vibes about it! If you have that likability factor, you can then encourage your followers to forward to someone they think would love your content, encourage them to follow your socials, take part in surveys, and even run ideas by them.

• 4. Boost your website

When you create a newsletter you are creating quality content (hopefully) and this content can also be perfect for your blog!! Don’t let it disappear into the email ether … make it work twice as hard and also become fresh new content on your website. Happy Dance!

• 5. Drive Sales

Your newsletter subscribers are interested in your brand, they have committed to you popping into their inbox, they are interested in what you do and hear what you say.

They have already shown interest in your business by signing up. You are one step of the way there. Email marketing has the highest return on investment for small businesses. (Campaign Monitor, 2019) (Source:https://www.hubspot.com/marketing-statistics)

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Content can include;⁠

📝news⁠ and updates

📝behind the scenes

📝meet the team

📝offers⁠, upcoming events⁠

📝sneak peak of new products

📝industry hints and tips⁠

📝inspiration and seasonal trends

📝share the love, shout out to recommended suppliers, apps or a champion in your field

📝guest blog from someone in the industry

📝most asked questions

📝member success stories⁠

📝 real life events

It really is the perfect time to up your newsletter game. Happy writing. Sx

#newsletter #marketingideas #businesssupport #valife